Clarity

Discover, consider, evaluate, reimagine, define.

Get absolute clarity on your business purpose, vision for the future and plan for impact.

During this phase of discovery and insight, we’ll work with you and your team to identify your purpose and vision, gain insight into your customers or competitors, understand your biggest blockers and create a bespoke plan of action for impact in one or more areas of your business.

Our clarity work with you might include:

Impact Wheel Workshop

A half day session where we’ll identify the impact you’re making in all areas of your business – customers, communities, environment, industry and workplace – and create a bespoke impact plan.

Brand development and documentation

This will form the foundation of your marketing strategy, and will include:

Audience Persona Development

We take an audience-first approach to brand and communications. Using a combination of big data and 121 interviews and focus groups with both existing clients, we create audience personas that help you really get to know your audiences. We then create marketing strategies that speak directly to their needs, concerns and desires.

Tagline, mission statement, positioning statement

These three components are vital for telling your audience immediately what you do, what you stand for and what makes you different – these are the most concise descriptions of your brand and can be used on your website, in social media channel bios, within email signatures, etc.

Define core brand values and how we communicate them

Powerful brand values underpin the most successful marketing communications. They allow you to critically assess your marketing activity to ensure all content reflects at least one of these values. The purpose of your marketing strategy is to attract clients by showcasing your expertise in the context of these values and building genuine relationships with an audience who share them.

Establish marketing message pillars

Your marketing message pillars are where your brand values meet your offering. They will become the guiding principles of your marketing and form the foundation of your strategy. They provide structure to your content by keeping you focused, ensuring every piece of content you create is aligned with your values, audiences, and business goals.

Generate initial creative content and campaign ideas

We will expand further on each messaging pillar by providing example blog and video titles, content series ideas, resource ideas for lead generation, and potential social media campaigns.

Competitor landscape review

We’ll review marketing activity for up to three core competitors, looking at their external communications, including social channels, PR, advertising, positioning, strategy and audience targeting. This will allow us to spot opportunities for you to differentiate in the market and make an impact.

Tone of voice guidelines

These guidelines will ensure that written content across your website, blogs, social media, email, and other digital marketing channels is consistent with your brand. It means potential customers know what to expect from their interactions with you. This will include a recommended approach to customer management via social media.