Expression

Marketing Review & Strategy Development

Marketing is most successful when it’s an authentic expression of your business, genuinely connects with your customers, and delivers what your audience is looking for.

From a foundation of clarity, we’ll help you build a marketing strategy that expresses who you are as a business, aligns with your target audiences, and helps you meet your growth goals. To grow better, your organisation also needs to deliver a remarkable customer experience.

We take a holistic approach to business growth, focusing on marketing, sales and service to connect, engage and delight audiences – turning them into customers who become your most loyal brand ambassadors.

Our expression work with you might include:

Deep dive into and review of marketing activity

Full review of all marketing activity on any or all of the following channels, identifying immediate opportunities for improvement, as well as longer-term strategic opportunities:

Search Engine Optimisation (SEO)

Giving you the best chance of getting found by the people looking for you

Pay-Per-Click (PPC)

Stopping you wasting money and making the most of your budget for search or social adverts

Content

Connecting with your ideal clients in creative ways through blogs, imagery and video

Social media

Engaging the right people, building loyal communities of customers and advocates

Email

Ensuring your emails get delivered, opened, and clicked by your subscribers

Virtual Events

creating online conferences, webinars, panel discussions

Customer-journey mapping

Understanding a client’s route to purchase is an integral part of a holistic growth strategy. We’ll help you map out every part of the customer journey, from first engagement with your content to nurturing audiences with human-to-human connection that leads to a sale.

Content can then be mapped into the customer journey based on four distinct phases: connect (awareness phase), engage (consideration phase), convert (decision phase), delight (advocacy phase).

6-12 month brand and audience-led marketing strategy

Creative brand and marketing strategy that includes content ideas for different audiences at different stages of the buyer journey. This fully integrated strategy will cover all relevant social channels, onsite content, paid advertising, email marketing and events and forums.

Our other packages:

Let’s Chat

We work on brand development and digital marketing projects for businesses who are pioneering positive change. Are you ready to find your joy and grow a business people love and want to get behind?